Philip Morris tested new smokeless Marlboro
Philip Morris Companies, also called Altria Group is international largest tobacco producer. Its 100 % subsidiary are Philip Morris USA (PM USA), Philip Morris International (PMI) and Philip Morris Capital Corporation. This company offered work places for more than 80,000 employers.
Altria is the parent-producer of such famous cig brands as Parliament, Virginia Slims and Benson& Hedges and, of course, Marlboro.
Most smoked brand Marlboro was located on leading place for decades. It is top-cigarette for Americans tobacco users. Marlboro controls more then 40% of US cigarette market. This brand became a real legend for Americans and Europeans.
After introducing of smoking ban, Philip Morris planned to introduce a new brand in Marlboro family, Marlboro Snus.
Snus are small pouches of dried tobacco that users place in the mouth. Unlike chewing tobacco or so-called “dip,” Snus do not require spitting.
As it was maintained, smokeless novelty will be available to United States in August. Altria Group Inc.’s Philip Morris USA unit will launch Marlboro Snus into the Dallas/Fort Worth area.
According to a release e-mailed to Reuters on Friday, Marlboro Snus will come in four varieties - rich, mild, mint and spice. This brand was created after products that are popular in Sweden.
Marlboro Snus is only one of innovations that Philip Morris introduced in recent years. For example in 2006, same tobacco giant introduced Taboka, another smoke-free, spit-free tobacco pouch, in a test market in Indianapolis.
