Philip Morris USA is Launching Marlboro Snus
Philip Morris USA declared today that the company is launching into test market Marlboro Snus, a tobacco product that is neither cigs nor spit tobacco for dipping or chewing. Despite traditional spit tobacco, Marlboro Snus devices were elaborated especially for adult smokers who wanted to use smokeless tobacco substitution to cigarettes.
Marlboro Snus bases on the brand objectivity of the best selling cigarette brand in the U.S. and all over the world and is presented in four varieties - Rich, Mild, Mint and Spice. Marlboro Snus uses a unique flavor line and dried tobacco which makes it aromatic and spit-free.
Consumer investigation demonstrates that some adult smokers would prefer smokeless tobacco substitutes to cigarettes, as a representative of Philip Morris USA said. Marlboro Snus is an example of smokeless tobacco product that the smokers will probably like. The creators of the product suppose it will switch the smokers to Marlboro Snus.
Philip Morris USA is planning to introduce Marlboro Snus in the Dallas/Fort Worth area in August.
This new product from Marlboro producers represents an offer that involves the flavor legacy of Marlboro cigarettes and ties it up with a new and unique product offering. Marlboro Snus provides the taste and quality that adult smokers expect from Marlboro in no-spit tobacco pouches.
Marlboro Snus is part of Philip Morris USA’s lasting efforts to overcome against its growth strategy. Philip Morris USA’s growth strategy aims at adding to the mix of products it proposes beginning with those tobacco or tobacco-related products, which are adjoining and similar to its existing business, that is, cigarettes.
