Tobacco not containing nicotine is grown
On the heels of the decaffeinated coffee the healthy living upholders who wish not to deprive themselves of slight pleasures will get the cigarettes without nicotine. A minor American Tobacco company Vector Group announced that. In such a way the smoking will not cause the adaptation and physical dependence.
As the representatives of the company who gave the interview for the Sydney Morning Herald newspaper, a new tobacco production is very competitive with its traditional analogues. The smoke of nicotine free cigs does not differ from the habitual cigarettes one. According to the producers plans the new product will go on sale within a year. Under the condition of its success among Americans, the Vector Group Company will export it to the other countries.
Such an interesting effect was obtained by genetic manipulations with the tobacco. The scientists managed to blockade the gene, encoding the nicotine synthesis. They declare the tobacco is got rid of many other harmful substances, in particular of those causing the lung cancer. Nevertheless, a sufficient quantity of carcinogens will remain in the cigs still.
The Vector group Company is the fifth by size in the USA. However it occupies 1.5% of the market at present. Probably a new course will permit to find its niche strategy, as well as the producers offering decaffeinated coffee to the consumers found theirs.
