TOP 7 best-selling cigarettes brands
According to the sales reports, experts recently made up a list of the most popular cigarette brands among US adult smokers. Here are the brands included in the list: winners:
1. Marlboro
Propriety of Philip Morris, the brand has known to be America’s top-selling cigarette since the early 1970s. Among the most popular promotional campaigns, there is the world-famous Marlboro Man, galloping through the Grand Canyon.
The cigarettes under the name of Marlboro were introduced to the market in 1902 by Philip Morris, a London-based Tobacco Company that moved to the US. Initially it was promoted as the cigarette intended for women under the corresponding slogan “Mild As May” and obtained huge popularity among female smokers for its gentle taste. However, during the World War II the manufacturer decided to stop the production of the brand, which was reestablished in the1950s when a new male-only variety hit the stores’ shelves. In 1955, Marlboro becomes the first brand to be equipped with a filter. Currently, Marlboro is the most well-known cigarette brand in the world.
2. Newport
The top-selling menthol brand was launched in 1957, produced by Lorillard Tobacco Company, the oldest cigarette-maker in the Unites States located in Greensboro, North Carolina. Newports are known under the nick-names such as the “new-pees,” “ports” and “newies.” Newport is the number one menthol cigarette and second-leading seller in the overall tobacco market across the nation. This brand is particularly successful in the African-American community, as it has a 49% market share among the African Americans.
3. Camel
Camel is the flagship brand of R.J. Reynolds Tobacco saw the world for the first time in 1913, becoming the first pre-packaged cigarette brand. Only a year after the introduction to the market, Camels became the best-seller across the nation, with 425 million packs sold within 12 months. Made of Turkish and Virginia tobacco, it initially provided a much milder taste than other rivals. Today, the tobacco formula was changed to enhance its smooth and bold taste. Among the most popular slogans, there was “Camel - Pleasure to Burn.” Camel’s mascot Joe Camel was the most famous character leaving behind such legends as Mickey Mouse and Tom & Jerry. Currently Camel has nearly 30 varieties, ranging by strength, taste and length.
4. Winston
The brand is owned by Reynolds American Tobacco Company. It was launched in1954 and became the leading cigarette brand in domestic market shortly after its introduction. Winston retained its leading positions until the early 1970s when it was overcome by Marlboros. It gained especial popularity under the slogan “Winston tastes good like a cigarette should. Although, the brand is the fourth best seller in America, it is much more successful outside the US.
5. Doral
Launched in 1969 by RJ Reynolds, the brand is the number one cigarette in the discount segment. Advertised as a economy-class brand that tastes like the luxury brands, Doral gained enormous popularity among middle and low-income class. Doral cigarettes have been included in the Top 10 ever since their launch, mainly because of its nice quality and pleasant price.
6. Pall Mall
Once forgotten former best-selling cigarette, Pall Mall has recently been restored by Reynolds American, which got the brand after the purchase of its manufacturer Brown & Williamson Tobacco Corporation. Pall Mall brand was initially launched in 1899 by the Butler & Butler Company becoming one of America’s oldest cigarette brands. Pall Malls reached the leading position in the US cigarette market in 1960, after the introduction of longer version of 100mm (the first 100s in America). It was surpassed by Winston as the top-seller cigarettes in 1966.
6. Virginia Slims
Virginia cigarettes were introduced to the market by Philip Morris in 1968. It has been a totally female-oriented brand since its introduction and until the present moment. In the 1970s it was advertised under the slogan “You’ve come a long way, baby,” promoting equal rights and emancipation.
