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Philip Morris Companies Inc
Philip Morris Companies Inc is one of the biggest world tobacco, food and beverage corporations. On January 27, 2003 it changed its name to “Altria Group, Itc”. Now this corporation owns 100% of Philip Morris USA (PM USA), Philip Morris International (PMI) and Philip Morris Capital Corporation. It is also the main stock holder of Kraft Foods (81%) and 28.7 % of SADMiller plc. This company gives workplaces to more than 80,000 employees.
The biggest subsidiary of Altria Corporation is Philip Morris Company who is a giant in selling tobacco products. PM is the parent of legendary cigarette brand Marlboro, along with Parliament, Virginia Slims and Benson&Hedges.
Philip Morris USA, property of Altria group, had its residence in New York, but in 2003 moved to Richmond, Virginia. Cigarette brands produced by Philip Morris USA are: Marlboro, Virginia Slims, Benson & Hedges, Merit, Parliament, Alpine, Basic, Cambridge, Bristol, Bucks, Chesterfield, Collector's Choice, Commander, English Ovals, Lark, L&M, Players and Saratoga.
Philip Morris International (PMI), is belongs to “Altria”, which is located in Lausanne, Switzerland. Due to its premium tobacco products, as Marlboro and L&M, this company has achieved worldwide popularity. More than 50 tobacco factories are spread around the entire world. Philip Morris International cigarette brands are sold in more than 160 countries. In 2005, the company had the share of 15% from the overall international cigarette market.
It all started in the 19th century, when Philip Morris, a small tobacco manufacturer, began selling his cigarettes in a small store. Now the business is a company with globally known cigarette brands.
The highest achievement of Philip Morris International was in 2005. The company sales have grown by 5.7% to 804.5 billion units, sold on tobacco markets of Indonesia, Sampoerna and Columbia. The sole cigarette brand Marlboro has registered an increase by 2.0% to 322.1 billion units sold in Eastern Europe, the Middle East, Africa and Japan. This demand of Marlboro was seen in such big markets as Egypt, France, Japan, Mexico, Portugal, Russia, Turkey, Ukraine and the United Kingdom.
The most profitable markets for Philip Morris tobacco products are four key states: of France, Germany, Italy and Spain. This region accounts 2/3 of the entire PMI economic budget. Asia accounts 18% of Philip Morris International profits. The leading place with the biggest demand is the cigarette market of Japan (also the international leader in tobacco sales).
On December 21, 2005 China National Tobacco Corporation (CNTC) and Philip Morris International have signed an agreement on producing Marlboro cigarettes in China. The last acheivement in the development of Philip Morris International was purchasing an additional share of Lackson Tobacco. In such a way the stockholders of PMI control approximately 90% of Lackson Tobacco.
Marlboro is one of the most stable cigarette brands that ever existed on the tobacco market. It is a world-famous smoking brand.
Camel cigarettes are the first national (American) smoking brand of R.J. Reynolds Tobacco Company.
Winston is among the leading smoking brands, which are constantly demanded by smokers all around the world.
Marlboro man is an ad character that was used by tobacco producer Philip Morris for Marlboro cigarettes that in fact were initially a ladies' smoking brand.
