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Reynolds Tobacco
Almost everybody have at least once noticed the name of producer on cigarette packs. And one can say that one of most widely seen trademarks was that of R.J. Reynolds.
R.J. Reynolds is the second-largest tobacco company in the global tobacco industry, and the second-largest U.S. company (after Altria Group). Its history began in 1874, when Richard Joshua Reynolds founded R.J. Reynolds Tobacco Company (RJR), located in Winston-Salem, North Carolina. RJR is an indirect subsidiary of Reynolds American Inc. Reynolds American is also the owner of Conwood Company, LLC.; Santa Fe Natural Tobacco Company, Inc and Reynolds Global Products, Inc.
This cigarette producer also possesses Reynolds’ largest plants: Tobaccoville - a 2 million-square-foot facility constructed in 1986, and company's Whitaker Park plant, built in 1961, with 1 million square feet, located in Winston-Salem.
6,800 employees are working at R.J. Reynolds Company on creating premium cigarette and tobacco products.
The company produces every third cig that Americans smoke. Such famous brands as Camel , Kool, Pall Mall , Winston , Lucky Strike , Viceroy , More, Barclay, Salem, Belair, Doral, Carlton, Capri, GPC, Misty, Eclipse, Monarch, Tareyton and Vantage are in the brand-list of this tobacco giant. Possessing a large assortment of finest smoking products R.J. Reynolds controls around 30% of USA cig sales. R.J. Reynolds also has five from ten leading brands that are sold on American cigarette market: Camel, Kool, Winston, Doral and Salem.
By simply mentioning Camel smoking brand and famous Joe Camel we can see the impact of Reynolds on international tobacco market. R.J. Reynolds has well build principles and policy. R.J. Reynolds has divided its 21 smoking cig brands into three categories: 1) growth brands (Camel, Kool and Pall Mall), 2) support brands (Winston, Salem, Doral, Misty and Capri) and 3) non-support brands (Barclay, Belair, Carlton, GPC, Lucky Strike, Monarch, More, Now, Tareyton, Vantage and Viceroy).
The main principles of this smoking product manufacturer are enlarging the markets for distribution of its first-class cigarette brands and tobaccos, and accomplishing a steadfast income development. From the “outside” of cigarette industry, R.J. Reynolds was the sponsor of NHRA drag racing and the NASCAR Winston Cup Series from 1972 to 2003.
Marlboro is one of the most stable cigarette brands that ever existed on the tobacco market. It is a world-famous smoking brand.
Camel cigarettes are the first national (American) smoking brand of R.J. Reynolds Tobacco Company.
Winston is among the leading smoking brands, which are constantly demanded by smokers all around the world.
Marlboro man is an ad character that was used by tobacco producer Philip Morris for Marlboro cigarettes that in fact were initially a ladies' smoking brand.
